If you’re not A/B testing your content, you’re leaving money on the table.
The only way to truly evaluate your conversion funnel and marketing campaign is to get data directly from your customers.
From e-commerce to SaaS, guesswork won’t cut it. You need enough hard data to understand how your audience responds to specific elements on your website.
But what is A/B testing and how does it work? That’s what I’m covering today.
What is A/B Testing in Digital Marketing and How Does it Work?
A/B/ testing is the process of comparing two versions of a web page, email, or another marketing asset with just one varying element. For instance, if you’re A/B testing a headline, you would create two versions of the same page with only the headline changed.
After you prepare your variations, you present each version to half of your visitors. The test will tell you which version proved most popular among your audience based on specific metrics, such as conversion rate or time on page.
Why Do You Really Need To Do A/B Testing?
Creating a website or email marketing campaign is just the first step in marketing. Once you have a website, you’ll want to know if it helps or hinders sales.
A/B testing lets you know what words, phrases, images, videos, testimonials, and other elements work best. Even the simplest changes can impact conversion rates.
One test showed that a red CTA button outperformed a green one by 21 percent based on 2,000-page visits.
If such a minor change can get people to click, you’ll want to know what other elements of your page might have an impact on conversions, traffic, and other metrics.
The Importance of AB Testing in SEO
You know that I’m a huge fan of SEO. It’s critical to the success of your content marketing campaign.
What you might not realize is that A/B testing can improve your SEO.
But how does A/B testing impact SEO?
Take page load times, for instance, during your A/B test; you can determine whether changes made to your site have impacted how fast your page loads. A faster site can improve your conversions by 7 percent or more, so it’s well worth the effort to identify and make improvements over time.
Not to mention, site speed is one of Google’s top-ranking factors. The search engine wants to deliver a fast, seamless experience for its users, and rewards websites with lower load times with higher page placement.
After reading this comprehensive piece on A/B testing, you should now be fully equipped to plan your own optimization roadmap. Follow each step involved diligently and be wary of all major and minor mistakes that you can commit if you do not give data the importance it deserves. A/B testing is invaluable when it comes to improving your website’s conversion rates. If done with complete dedication, and with the knowledge you now have, A/B testing can reduce a lot of risks involved when undertaking an optimization program. It will also help you significantly improve your website’s UX by eliminating all weak links and finding the most optimized version of your website. If you found this guide useful, spread the word and help fellow marketers A/B test without falling for the most common pitfalls. Happy testing![/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section]