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Article 02- What are the Google recent updates?
Google Updates are important events for webmasters and SEOs everywhere. These algorithm changes, filters, data refreshes or other alterations are often to blame when a website suffers a drop in ranking or SEO Visibility. This page provides an overview of all important Google Updates, going back to 2010.
A Google Update, such as the Mobile Update or Phantom Update, is the term used to describe a change affecting how rankings are calculated by the search engine, Google. Some updates are major algorithm changes and others may be the application of filters of a refresh of the data basis that an algorithm runs on. The general aim of any update is always to improve the relevance and quality of the search results, with most changes focusing on one or more particular features, such as an optimization to fight search engine spam or to combat duplicate content.
Most updates are initiated manually and rolled out for Google’s individual country indexes. Some updates, like the Penguin Update or Panda Update, are already part of Google’s so-called “core algorithm”. They have become so integral to the search engine that they now develop continuously and automatically, and are no longer manually updated.
Each year, Google implements over 600 adaptations and updates to its algorithms. Most of these alterations take place unnoticed and are not announced within the search engine industry.
The most significant Google Updates take place when there is an adjustment to the structure and functionality of the algorithm. These have more of an impact a Data Refresh, which does not add any new features to the core algorithm, and simply updates the data used by the algorithm.
What is Google Algorithms?
Throughout the year Google is constantly making updates to their algorithms, and that causes rank fluctuations in the search results. So far In 2019, Google has already rolled out several confirmed core algorithm updates.
Below you’ll find an up-to-date summary of the confirmed and unconfirmed updates with additional resources and links to help you better understand the nature and impact of these changes.
Google’s algorithms are a complex system used to retrieve data from its search index and instantly deliver the best possible results for a query. The search engine uses a combination of algorithms and numerous ranking signals to deliver webpages ranked by relevance on its search engine results pages (SERPs).
In its early years, Google only made a handful of updates to its algorithms. Now, Google makes thousands of changes every year.
Most of these updates are so slight that they go completely unnoticed. However, on occasion, the search engine rolls out major algorithmic updates that significantly impact the SERPs such as:
- Intrusive Interstitials Update
- EMD (Exact Match Domain)
- Page Layout Algorithm
How do search engines work?
Search engines have three primary functions:
- Crawl: Scour the Internet for content, looking over the code/content for each URL they find.
- Index: Store and organize the content found during the crawling process. Once a page is in the index, it’s in the running to be displayed as a result of relevant queries.
- Rank: Provide the pieces of content that will best answer a searcher’s query, which means that results are ordered by most relevant to least relevant.
Search engines have become very complex computer programs. Their interface may be simple but the way they work and make decisions is far from simple. The process starts with crawling and indexing. During this phase, the search engine crawlers gather as much information as possible for all the websites that are publicly available on the Internet.
They discover process, sort and store this information in a format that can be used by search engine algorithms to make a decision and return the best possible results back to the user. The amount of data they have to digest is enormous and the process is completely automated. Human intervention is only done in the process of designing the rules to be used by the various algorithms but even this step is gradually being replaced by computers through the help of artificial intelligence.
As a webmaster, your job is to make their crawling and indexing job easier by creating websites that have a simple and straightforward structure. Once they can “read” your website without issues, you then need to ensure that you give them the right signals to help their search ranking algorithms, pick your website when a user types a relevant query (that’s SEO). Getting a tiny share of the overall search engine traffic is enough to build a long-lasting online business.